The Roses has been selected to take part in an exciting new action research project, Shared Ambition, managed by the Arts Marketing Association in partnership with Baker Richards as part of the Arts Fundraising and Philanthropy programme.
This programme will explore collaboration between fundraisers and marketers to better achieve their organisation’s objectives, including:
- Why fundraisers and marketers benefit from working together
- How this happens now and how it might be further improved across the sector
- What effective collaboration looks like
- What impact this can have
The Roses beat off strong competition to be successful in its application and will be embarking on the programme in July alongside organisations such as City of Birmingham Symphony Orchestra, Eden Project, National Portrait Gallery, National Theatre, Royal Shakespeare Company and Royal Opera House.
As part of the project, The Roses will be asked to share its stories to help inform and inspire others across the arts, culture and heritage sector. This will include the projects and experiments that come out of the Shared Ambition programme and will be shared via the AMA on CultureHive, as blog posts, case studies or interviews.