About Us

Digital Marketing Manager

The Roses is looking for a creative and dynamic Digital Marketing Manager to lead on the organisation’s social media, email and online marketing. The role will develop and deliver a digital marketing strategy that will grow the reputation of the venue and business online, alongside engaging programmatic marketing. The role provides the opportunity to develop strategic skills alongside on-the-ground delivery of marketing campaigns. The role would suit someone who believes in the power of culture to transform lives, and how social media and digital marketing can contribute to that power. 

Key Responsibilities

  • Develop and deliver a Digital Marketing Strategy, in collaboration with The Roses’ Marketing Manager and Director 
  • Plan and manage the social media schedule, liaising with other departments to identify which communication channels will best promote content and campaigns 
  • Devise paid social media campaigns where appropriate
  • Generate, publish, and share original engaging content across relevent platforms
  • Manage live streaming, live tweeting and other major event strategies, where directed
  • Manage the new company website, using CMS, writing copy, sourcing imagery and advising on and implementing best Search Engine Optimisation (SEO) practice
  • Manage all online listings for the theatre’s films, live shows, event cinema and participatory activities
  • Bring new ideas and ways of developing our social media accounts and build innovative partnerships to extend reach and depth of digital engagement
  • Monitor SEO and website traffic metrics (including Google Analytics), with a strong understanding of data analytics to inform The Roses’ future approaches 
  • Create monthly website and social media reports with relevant metrics, tracking and analytics to measure and evaluate the effectiveness of our engagement and social media campaigns to shape future activity, both organic and paid
  • Support the Fundraising Manager to deliver and promote digital fundraising campaigns

Continuous Improvement:

  • Support and contribute to a culture of high performance, innovation and continuous improvement 
  • Promote and foster a culture of information sharing and collaborative working 
  • Keep in touch with best practice and any updates as relevant to the role 
  • Manage own learning and continuous professional development relevant to the role 

This job specification reflects the core activities of the post and is subject to change and development as the theatre develops its programme, services and customer offers. Therefore we expect the post holder to adopt a flexible approach to their role and undertake new relevant training when necessary. 

Person Specification

Essential skills and attributes

  • Demonstrable experience of managing social media campaigns (both organic and paid) and growing professional social media accounts through day-to-day strategic management
  • Expert knowledge of social media tools and technologies. Significant experience of creating and reporting metrics, based on defined goals and analytics, and ability to quickly show the impact of different content and social activity, including measuring ROI. 
  • Knowledge and understanding of audience segmentation and targeting 
  • An understanding of creative storytelling and adapting content for different channels with a meticulous level of attention to detail (including copywriting and proofreading)
  • Good organisational and time management skills
  • Excellent communication skills, both written and verbal 

Desirable skills and attributes

  • A genuine interest and support for the arts industry
  • Good working knowledge of Adobe products
  • Knowledge of Box Office and CRM systems (The Roses uses Spektrix)

Terms

Location: The Roses Theatre (remote working may be considered for the right candidate)
Contract: 24 hours per week, 1 year fixed term (with the potential to extend)
Salary: £27,000 pro rata
Holiday: 28 days per year pro rata (inclusive of bank holidays) 
Responsible to: Head of Marketing & Programming 

How to apply

Please email caroline.lawrence@rosestheatre.org with a CV and a cover letter outlining your suitability for the role. The deadline is Monday 4 April 5pm. 
We also accept video or audio CVs and cover letters. 
If you would like further support with access to apply for this role please get in touch with Caroline on the above email.

Click here to download a recruitment pack

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